F & P Responds To Market Need With New Bathrooms Portfolio

2nd June 2017

National bathroom distributor F & P Wholesale is expanding the range of shower and bathroom products available to its merchant customers across the UK – with new own-brand and branded options becoming available from June.

F & P has introduced the Capri 2 suite into the Fresssh own-brand offering, along with a range of Trojancast baths, whilst a new partnership with award winning manufacturer Merlyn brings the Vivid Boost, Sublime & Glisten ranges into the business.

Jed Kenrick, Managing Director for F & P, says the changes to the bathroom portfolio follow extensive customer feedback about preference and price point.

“Over the past 12 months, we’ve identified an increase in demand for mid-range items that offer stylish design for end users, whilst maintaining a competitive pricing edge for retailers. In light of this, we have consolidated our portfolio, increasing our SKU count and incorporating improved tap options and a new suite to give our merchant customers greater depth of choice.”

The new product introductions join an existing range comprising hundreds of products across bathroom furniture, fittings and accessories – as well as branded shower units from Mira, Aqualisa and Triton. As of May 2017, merchant customers will also benefit from Merlyn’s newly launched ‘Vivid’ collection of enclosures.

As chief national distributor, F & P will carry a wide selection of the Vivid range – including 6mm, 8mm and 10mm enclosures, as well as wet room panels and bath screens. Mr Kenrick explains why the company took the step of introducing a branded enclosures range to customers for the first time:

“F & P is currently going through a period of dynamic change: last month, we opened a new purpose-built warehouse, and we have recently invested in improvements to our online ordering facility, which gives customers 24/7 access to our product range – so the commercial infrastructure was perfectly poised for the addition of new items.

“We are committed to providing a wide range of high-quality products at competitive prices – and Merlyn’s new range enables us to do just that.”

The new portfolio of products will be available to F & P’s merchant customers from June 2017, with next-day delivery available for items ordered before 5pm. Existing customers requiring further information – or new customers wishing to set up an account – are invited to visit www.fpwholesale.co.uk.